Best Creator Groups Online

Smosh helped define early YouTube sketch comedy, survived corporate ownership and eventually returned to creator control. The group's second life is as important as its first wave of hits.

The Sidemen turned a long friendship into weekly shows, businesses, subscription content and huge live events. The group stays watchable because members can compete without hiding their history.

FaZe began as a gaming clan and became a lifestyle brand, public company and corporate cautionary tale. Its rise and instability capture both the opportunity and risk of creator collectives.

Hololive's VTubers collaborate across games, music and live concerts often enough that the agency behaves like a shared entertainment universe. Individual performers still retain distinct audiences.

Rooster Teeth collapsed as a company, but its combination of web series, podcasts, animation and fandom shaped the creator-studio model. The influence outlasted the business.

The Yogscast turned gaming collaborations into a durable network and the annual Jingle Jam fundraiser. Shared history and charity give the group more structure than a rotating content house.

Rhett McLaughlin and Link Neal built Mythical from a daily show into a studio, food channel and membership business. Their partnership gives the larger company one recognizable center.

OfflineTV outlasted the original creator-house premise because the friendships and collaborations continued after the address mattered. The group chemistry is portable across streams, podcasts and events.

John and Hank Green used a weekly video exchange to build books, education projects, conferences and charitable campaigns. The community grew around an ongoing conversation rather than one viral format.

Dude Perfect expanded one trick-shot idea into polished family shows, tours and a large production company. The business grew without abandoning the clean visual premise that built the audience.